Magnify Brands launches next-generation Xula transparent face masks

Global brand distribution company Magnify Brands has added Xula transparent face masks to its product line-up.

The masks, in an innovative anti-fog and water-repellent fabric that allows for high breathability, are designed to fit all types of facial features.

Transparent emotions – Magnify Brands presents Xula masks in global travel retail

According to Magnify Brands, they incorporate Swiss HeiQ Viroblock textile technology, which is added to the fabric during the manufacturing process to ensure high antiviral protection.

Featuring a ‘transparent emotions’ tagline, Xula masks are designed and produced in Spain. They are reusable for up to 40 washes and have a recommended retail price of €14.40.

As reported, Magnify Brands was set up by experienced travel retail industry executive Martin Lovatt in 2016 to focus on maximising new and existing brands’ growth in the channel.

Lovatt described Xula as ideal for the global traveller and “perfect for businesses which have customer-facing staff”.

“Xula aids clearer communication, especially to those who have a learning disability, or are deaf or hard of hearing, or even where people benefit from being able to see another person’s face due to language barriers,” he added.

Xula masks are featured by social media influencer Alicia Revilla who boasts nearly 200,000 followers and 3 million likes on her TikTok account.

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