World Duty Free Group this week organised an exclusive appearance by Chivas Regal Master Blender Colin Scott in its World Duty Free store at London Heathrow Airport Terminal 5.
With over 35 years in the whisky business, Scott has been travelling the world as a Global Ambassador for Chivas sharing his knowledge and passion for Scotland and Scotch whisky.
The World Duty Free event saw Scott meeting customers, answering their questions about whisky and signing their bottles of Chivas Regal whisky.
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Chivas Regal Master Blender Colin Scott interacting with customers and signing their bottles of Chivas Regal whisky |
World Duty Free is currently selling Chivas Regal 12 Year Old Le Baron, a limited edition travel retail exclusive created in partnership with the eponymous Paris-based private club. It was launched in November into travel retail outlets across Europe, Asia and the Gulf, and will roll out to the US in March 2012.
As reported, the roll-out is supported by Chivas Regal’s “˜The Art of Hosting’ campaign, which has been designed to help customers entertain “with a touch of style” in their own homes.
The contemporary focus of this campaign aims to effectively engage younger consumers and attract new audiences to the whisky sector, World Duty Free said.
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