Mäurer & Wirtz will introduce a new travel pack of Baldessarini men’s fragrances at this year’s TFWA World Exhibition in Cannes (Stand: K50 Green).
The Baldessarini Travel Edition is exclusive to travel retail and offers four 15ml fragrances: Eau de Toilettes of Baldessarini Ultimate, Baldessarini Nautic Spirit and Baldessarini Ambré, and an Eau de Cologne of the Baldessarini Signature scent.
The fragrances are described as “masculine, energetic and distinctive”.
The collection will be available from September with a recommended retail price of €53.50. Listings have been secured on several Russian airlines, including Rossiya Airlines and UTair Aviation, Mäurer & Wirtz stated.
Mäurer & Wirtz Sales Process Analyst (responsible for travel retail business) Sascha Gillessen commented: “We are delighted to launch the Baldessarini Travel Edition which we are sure will prove very popular as a gift or a self-treat purchase on board aircraft and in travel retail shops.”
