MIDDLE EAST & AFRICA. The Middle East & Africa Duty Free Association (MEADFA) has launched the second edition of its annual travel retail awards programme. The organisation said the MEADFA Awards will recognise “innovative, dynamic, world-class travel retail specialists” in the region.
The five categories are as follows:
Best Retailer Award: The category recognises leading organisations that have demonstrated excellence across their business, continue to innovate in providing outstanding customer service and have provided a notable contribution to the development of travel retail in the region.
Best in Marketing Strategy of the Year Award: This recognises organisations that lead with their marketing approach towards adaptable and customer-driven engagement. The award highlights the use of new and innovative platforms using dynamic innovative content to engage with consumers across the industry.
Sustainability and CSR Award: Entries can be across one or all of the following sub-categories – Best Green Achiever; Best Sustainable Brand; Sustainable Retailer of the Year; Best CSR Performance.
Customer & Supplier Award: Entries can be for one or all of the following sub-categories – Outstanding Achievement in Customer Satisfaction; Innovative Supplier of the Year; Excellence in Supplier Collaboration.
Lifetime Achievement Award: No entry is required. MEADFA will honour an outstanding leader who has made a remarkable contribution to the overall travel retail environment, promoted strong leadership, supports their people, and significantly impacted the overall sustainability, strategy, culture and development of the industry as a whole.
The MEADFA Award Committee comprises Dr. Bernard Creed (MEADFA Treasurer); Isaias Diaz (MEADFA Board Member); Rob Marriott (MEADFA Vice President); Sherif Toulan (MEADFA President); and Micheline El Ammar (MEADFA Operations Manager).
Toulan said: “Embracing the spirit of collaboration and creativity, the MEADFA Awards praise the perseverance of those who have transformed challenges into significant achievements for success.”
Creed added: “The award committee extends an invitation to all companies, encouraging them to showcase their exceptional accomplishments across a diverse range of business domains. Winners will be announced during the MEADFA Conference 2023 in the vibrant city of Accra, Ghana on November 20 next, during the Gala Dinner hosted by Dufry.”
For entry details, contact Micheline El Ammar by email info@meadfa.com 
