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Cordillera Pinot Noir Brut |
Barcelona-based wine supplier Miguel Torres SA has released new packaging for its super-premium Chilean wine brand Cordillera.
The company has categorised the line as Valley’s Collection, in which each wine comes from a different appellation in Chile.
Each wine is developed after a search across different locations in Chile, allowing the company to add new wines to the line as soon as it finds something distinctive.
Torres said that another novelty in this line is moving from a blend to a single variety wine, as the new concept seeks to express the personality of each variety.
“As single varieties, Cordillera will have a better visibility for consumers,” the company explained.
In line with a growing trend, the company has incorporated into this line its first sparkling wine from Pinot Noir (Méthode Traditionelle), which has been present for a long time in its portfolio as an individual product.
In addition, the bottle has been improved, giving it a modern and stylish presentation, it added.
Wines featuring the new packaging include Cordillera Carignan 2008, Cordillera Syrah 2008, Cordillera Chardonnay 2011, Cordillera Carménère 2008 and Cordillera Sparkling Pinot Noir Brut.
Santa Digna Fairtrade wine range
Also displayed at the 2012 TFWA Asia Pacific show in Singapore was the Santa Digna Reserva range, the company’s Chilean wines certified as Fairtrade by the IMO.
The Santa Digna line is made up of the monovarietals Sauvignon Blanc, Cabernet Sauvignon, Cabernet Sauvignon Rosé, Merlot, Chardonnay, Carménère, Shiraz and Gewürztraminer. Its grapes come from the Cordillera and Maquehua properties.
In other news, the company has launched an updated version of its popular Club Torres Online, a community initiative for consumers that spans Facebook, Twitter and other social media platforms.
The company also has a website that aims to communicate its environmental activities: www.torresearth.com
For details, e-mail Violaine Creuzé, International Travel Retail Manager at vcreuze@torres.es Visit www.torreswines.com
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