Milagro Tequila targets Americas travel retail following key managerial appointment of Pablo Boggio – 06/03/09

MEXICO. Milagro Tequila is set to expand in the Americas following a key new managerial appointment and an appearance at the IAADFS Duty Free Show of the Americas this month (Stand number: 536).

Tequilera Milagro, owner of the Milagro brand, has appointed Pablo Boggio to the newly created position of Duty Free Manager US, Latam and Carribean.

Pablo Boggio

Based in Miami, Boggio will be responsible for building Milagro’s travel retail business in North, Central and South America and the Caribbean, with the exception of Mexico.

Boggio comes to the position with several years of experience in the duty free channel. He was employed by the Falic Group as an Assistant Buyer in the liquor department in Duty Free Americas from 2006 to 2008. Prior to that, he was an Account Coordinator for Hard Candy/Urban Decay Cosmetics in US duty free.

Milagro’s expansion plans for 2009 include growing the duty free business in existing markets and focusing on building the business in the Americas, Boggio said.

About Milagro Tequila

Milagro Tequila was created in 1997 by Mexican entrepreneurs Moises Guindi and Daniel Schneeweiss. It uses a triple distillation process and is exclusively 100% agave in all its varieties.

Launched in the US in 1998 and in the domestic market later that year, Milagro Tequila inked a US distribution agreement with William Grant & Sons in 2004. A global partnership with the company was struck in 2006.

Milagro Tequila, a key player in Mexico duty free, made its debut in US travel retail in 2004. Its products are available on several cruise lines, ferries, airports and border shops.

Milagro Tequila uses a triple distillation process and is exclusively 100% agave in all its varieties

Milagro Tequila covers both premium and super-premium categories. Duty free prices range from US$19 to US$175.

The tequila has been awarded several accolades: Milagro Silver Tequila picked up a double gold medal in the 2008 San Francisco World Spirits Competition, while Milagro Select Barrel Reserve Reposado was awarded “˜Best in Show’ at the 2007 San Francisco World Spirits Competition.

For more information, contact Pablo Boggio, tel: (727) 455 63 55, or e-mail: Visit


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