‘Miles for Smiles’ fund-raising run attracts over 50 entrants; already US$25,000 raised for The Smile Train – 28/08/08

INTERNATIONAL/UAE. An impressive line-up of 56 travel retail industry executives will be participating in the “˜Miles for Smiles’ fun run in Dubai on 22 November to raise funds for cleft charity The Smile Train.

The event is being organised by Rowena Holland of Essential Communications, Mandy Shine of The Moodie Report and Nadine Heubel of Gebr Heinemann.

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Only a few more places are available. Each participant has the choice of a 10k run or a 5k walk. Each is seeking sponsorship for The Smile Train – it costs just US$250 to fund the life-changing 45-minute operation that so transforms a child’s life in emerging countries.

Potential sponsors can contact the participants directly while there are already 13 fundraising pages set up on the www.JustGiving.com site (e.g. www.justgiving.com/rowenaholland or www.justgiving.com/MandyShine) which are linked via the tag: the travel retail smiletrain run. Already those pages have raised over US$25,000 – enough to fund operations on 100 children. There is much more to come.

Donors have the choice of sponsoring the event as a whole – or individual participants. The Nuance Group, for example, rightly sceptical about The Moodie Report Publisher’s ability to finish the race, is sponsoring him at £100 per kilometre completed.

Miles for Smiles takes place on Saturday 22 November in Dubai commencing at 0800 hrs. The annual Dubai Duty Free Golf World Cup Tournament then takes place on 23 and 24 November and the MEDFA conference follows in Abu Dhabi on 25 and 26 November.

Here is the field to date:

ABU DHABI DUTY FREE: James McLean

AER RIANTA INTERNATIONAL-MIDDLE EAST: John Sutcliffe, Michael Murphy, Karl Sutcliffe (Muscat Duty Free)

CAT DESIGN: Richard Thorpe

DIANA ALBIOL MEDIA RELATIONS: Diana Albiol

DUBAI DUTY FREE: Breeda McLoughlin, George Horan, Anne Smith, Sean Staunton, Sinead El Sibai

ELEMIS: Isabelle Caprano

EMIRATES: John Sime, Katrina Cooper, Helen Roxburgh, Elizabeth Dales, Sharon Thorpe

ESSENTIAL COMMUNICATIONS: Rowena Holland

ESTÉE LAUDER TRAVEL RETAILING WORLDWIDE: Olivier Bottrie, Jean-Charles Séité

FLIGHT CENTRE (The Moodie Report’s travel agent): Phil Burdekin

FRENCH & LAWLESS: Claire Iredale

FRONTIER: Marek Kolasinski

GEBR HEINEMANN: Nadine Heubel

GODIVA: Gerry Murray, Ramon Iglesias

GULF NEWS/TRAVEL RETAIL MARKETS: Catharine Thomas

JACKY’S GULF FZE: Gautam Raghani

JAKK: Jilly Brain, Jessica Brain

JONATHAN HOLLAND & ASSOCIATES: Jonathan Holland

L’ORÉAL TRAVEL RETAIL: Giles Naour, Pascal Blot

MARC O’POLO : Toni Hager

MAUI JIM: Martine Larroque

NÉSTLE ITR: Alan Brennan

PATONS: James Kfouri

PIONEER INTERNATIONAL: David Bevan

PREMIER PORTFOLIO: Garry Maxwell

PUMA: Thomas Henningsen

SCORPIO: Stuart McGuire, Garry Stoner, Alan Taffy-Edwards

THE BRAND DISTILLERY – ULUVKA: Mark Holmes

THE MOODIE REPORT Mandy Shine, Martin Moodie

TIMEX: Hans Eulenhoefer

TRT UK: Christine Martin, Ray Martin

ULTRA MARINE: Max Williams, Angie Mullen

VALORA: Dan Kongsted, Mona Kongsted

VAN MELLE: Patrick Dorais

VIRGIN ATLANTIC AIRWAYS: Carole McManamon

ZERO: Geoff Hutley

FOR INFORMATION ON MILES FOR SMILES

General contacts: Rowena Holland at row@essentialcommunications.org or by telephone: +44 (0) 1883 622748; Mobile: +44 (0) 7710 219784; Mandy Shine at Mandy.Shine@TheMoodieReport.com or by telephone:+ 971 4 394 3293; Mobile: +971 504 585 068; or Nadine Heubel at N_Heubel@gebr-heinemann.de

If you would like to register, please email row@essentialcommunications.org

If you would like to donate to the event, rather than sponsoring an individual, please go to www.justgiving.com/smiletrainrun

For information on sponsorship, raffle prizes, goodie bags etc, contact Mandy Shine: mandy.shine@themoodiereport.com Tel: + 971 4 394 3293 Mob: +971 504 585 068.

ABOUT THE SMILE TRAIN

New York-based The Smile Train was recently described by the New York Times as one of the best charites “Dollar for deed” in the US. It is dedicated to helping the millions of children in the world with cleft lips and palates by providing free surgery, free training for doctors and research to find a cure.

Since 1999, they have provided free cleft surgery for more than 210,000 children who could not afford it and have supported hundreds of cleft treatments, training and research programmes in more than 64 countries. The average cost of surgery provided by The Smile Train is US$250. Visit www.smiletrain.org for more information.

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