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NETHERLANDS. Drinks distributor Monarq will be introducing several new brands in its Americas portfolio at the IAADFS Duty Free Show of the Americas (Booth 1037).
Molinari Sambuca, La Fée NV Absinthe, Cachaca 51 and Purity vodka will be introduced to the North American duty free market.
Furthermore, the famous wine brands Norton (Argentina) and Laroche (Chablis, France) have recently been added to Monarq portfolio in the Caribbean region.
New in travel retail, Molinari Sambuca (www.molinari.it) was launched in May 2009. It is available in the Caribbean, US duty free and Latin America. Its target market is males and females in the 21+ age group.
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New in the Americas, La Fée NV Absinthe (www.lafeenv.com) was launched in April 2009 in the Caribbean, US duty free and Latin America. Targeting males and females in the 21+ age group, the brand concept is drawn from the original absinthe brand La Fée. La Fée NV has a strength of 38%abv.
Launched just last month, Purity Vodka (www.purityvodka.com) is new in travel retail and is available in the Caribbean, US duty free and Latin America. It is an organic, unfiltered Swedish Vodka based on wheat and barley, and its target audience is the 25+ age group.
Cachaça 51 (www.cachaca51.com.br) was launched in 2009 and is new in travel retail. It is available in the Caribbean, US duty free and Mexico. The target market is the 21+ age group.
About Monarq
Monarq was started in 2006 by Robert de Monchy, a former General Manager of Remy Caribbean & Latin America. In the past three and a half, the company has become a leading regional alcoholic beverage distribution company, representing a portfolio of brands such as Heineken, Bols, Galliano, Pallini Limoncello, Cachaca 51, Taittinger, Purity Vodka, La Fée absinthe and Molinari Sambuca. For more information, visit www.monarqgroup.com.
