Mondelez World Travel Retail (WTR) has introduced a series of festive airport activations for Toblerone and Milka to engage shoppers during the peak holiday travel period.
The campaign is running at London Luton (Lagardère Travel Retail), Paris Charles de Gaulle (Extime Duty Free), Naples and Rome airports (Lagardère Travel Retail).
According to Mondelez WTR, the series leverages the company’s Destination: Value approach to engage travellers by aligning with the emotions and traditions of holiday travel.
At the heart of the seasonal campaign is Toblerone’s ‘Remember to bring one back’ campaign, which underscores the brand’s gifting appeal through limited-edition festive packaging.
Milka is also running the ‘Holidays taste better with Milka’ campaign, centred on indulgence, celebration and togetherness.
Select airports are offering personalisation and limited releases during the busy holiday period. These include a seasonal limited-edition Toblerone Christmas Bar alongside digital photo boxes and personalised sleeve or ribbon printing.
Mondelez WTR Director Category, Customer & Shopper Marketing Anna Somogyi commented: “The holidays are an especially meaningful moment in travel retail. We know travellers are seeking small touches of comfort and joy along the way, and chocolate naturally plays a part in that.
“With this year’s festive activations, our aim was to create simple, uplifting experiences that feel personal to the journey home. This also ties back to our Destination: Value vision, where emotional triggers and seasonal moments are key to delivering relevance.
“It all comes down to understanding what travellers need in these moments and offering something that makes the journey feel a little more special.” ✈
