FRANCE. Swiss premium chocolate producer Lindt & Sprüngli revealed its updated chocolate range and travel exclusives at the TFWA World Exhibition in Cannes.
Among the products highlighted were the children’s gift packs and destination-themed chocolate boxes.
Lindt & Sprüngli Head of Global Travel Peter Zehnder shared the new travel exclusives and other latest offerings with The Moodie Davitt Report’s Colleen Morgan at the Cannes show.
He said: “The Cannes exhibition is the most important event for us to present our latest plans, initiatives and novelties so it’s amazing to connect. Everything is back to normal, also Chinese and Asian customers are back, so we’re very pleased to be here.”
Zehnder introduced an extension to the popular Lindor Tube range, with the addition of new flavours, and highlighted other Lindt gifting options.
A key new offer targets the “all-important” kids segment, with milk chocolates presented in colourful, stand-out boxes and a pouch, all featuring the brand’s characters Captain Cocoa and Captain Skyla.
Zehnder noted the importance of catering to families and children in travel retail. “Lindt is the specialist in gifting, and very strong in gifting offers, but somehow we didn’t really tap into the potential of kids gifting,” he said. “We are very excited to have this new range, which will launch globally in April next year.”
According to Zehnder, premium plays an important role in this market segment and the launches will be backed by strong activations and point-of-sale solutions.
Zehnder underlined Lindt’s “consistent and very successful” business model in travel retail, which includes its Master Chocolatier campaign.
He also noted an increased focus on Sense of Place in the channel, and Lindt’s popular sleeved Destination range, adding that “travel retail exclusivity and differentiation have become more important”, along with activations which offer more experiences for the travelling consumer.
A selection of dark chocolates will also be launched in the first quarter of 2024. ✈
