Moodie Davitt WeChat: Key stories from Week 30

CHINA. We are pleased to bring readers a summary of this week’s posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China.

The Moodie Davitt Report has stepped up its Mandarin language coverage of key China-related stories for 2022, anchored by our WeChat platform, published four times a month. Readership is climbing steadily with the platform now attracting 2,967 followers, along with encouraging reading and sharing levels.

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two further staff in Mainland China.

2022年起,《穆迪达维特免税报告》将进一步升级中国市场相关的中文新闻报道,每周一在广受关注的微信公众号发布最新资讯,每月推送四次。

《穆迪达维特免税报告》微信公众号的主理人为常驻香港的中文编辑周沫以及常驻香港的公司创始人兼董事长Martin Moodie。另有两名中国大陆员工提供支持。

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The Official Account complements the strong and growing Chinese readership of our English language service. For native content enquiries please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有2,967名关注者,在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿,请联系出版负责人Irene Revilla(邮箱:Irene@MoodieDavittReport.com

Leading the latest WeChat posts is news of how COVID is still affecting the operation of offshore duty free stores in Haikou.

Hainan Tourism Duty Free (HTDF) is closed until further notice as authorities race to bring the COVID outbreak under control

You can see highlights below from this week’s edition. 本周热点资讯一览如下。

COVID forces store closures: Offshore duty free stores in Sanya have closed temporarily until further notice as the local authorities continue to battle the current COVID-19 outbreak on the island. The retailers affected are China Duty Free Group (CDFG), CNSC and HDTF, while GDF Plaza and CDFG at Mova Mall and Shenzhen Duty Free/DFS Group at Mission Hills have been hit twice in recent days by forced temporary closures. Click here for our WeChat story and here for our original English version.
A not-to-be-missed offer: The Moodie Davitt Report is offering a free first-year subscription to 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market and to the travelling nationality that has dominated the travel retail sector for much of the 21st century. Click here for our WeChat story and here for our original English version.
Hong Kong slashes inbound quarantine: In a major boost to the travel sector, the Hong Kong government has announced a reduction in inbound quarantine to ‘3+4’ – three days in a hotel plus four days of home medical surveillance – starting 12 August. Click here for our WeChat story and here for our original English version.
“The future is bright in Hainan” – The Estée Lauder Companies made a high-profile debut at the second China International Consumer Products Expo [Hainan Expo], which ran from 26-30 July. Click here for our WeChat story and here for our original English version.
Season of love: Lancôme Travel Retail Asia Pacific has partnered with Hainan Development Holdings-owned GDF Plaza to launch a striking Idôle fragrance takeover in Hainan. The campaign was launched to coincide with the Qixi Festival, or Chinese Valentine’s Day, on 4 August. Click here for our WeChat story and here for our original English version.

Couture my bold fragrance: YSL Beauté Travel Retail Asia Pacific has partnered with China Duty Free Group (CDFG) to unveil the Le Vestiaire des Parfums collection in Hainan.

The high-perfumery collection was inspired by brand founder Yves Saint Laurent’s most memorable couture pieces and is exclusively available at the YSL Beauté boutique at the Sanya International Duty Free Shopping Complex in Haitang Bay. Click here for our WeChat story and here for our original English version.

#Compelling collaboration: L’Oréal Travel Retail Asia Pacific and China Duty Free Group joined forces recently to open a two-storey pop-up in Hainan for Maison Margiela Fragrances. The pop-up offered a series of immersive experiences, which showcased the brand’s signature Replica fragrances, Lazy Sunday Morning and Sailing Day at the Sanya International Duty Free Shopping Complex. Click here for our WeChat story and here for our original English version.
Making a grand debut: L’Oréal Travel Retail Asia Pacific joined forces with China Duty Free Group for the exclusive launch of the L’Oréal Paris Revitalift Filler HA Serum in Hainan. Click here for our WeChat story and here for our original English version.
Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to the China travel retail market are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us and contact Irene@MoodieDavittReport.com for native opportunities.
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