Italian fragrance house Euroitalia has extended the Moschino Toy fragrance collection with two new women’s scents, Toy 2 Gummy and Toy 2 Yummy. Both are now available in global travel retail.
The fragrances take inspiration from the colours and multifaceted shapes of lollipops and the playfulness of a candy shop, combined with references to the pop aesthetic of the 1980s.
Both fragrances reinterpret Moschino’s signature teddy bear-shaped flacon through colourful, confectionery-inspired designs, with gold Moschino lettering.
Toy 2 Gummy is an ambery fragrance created by Perfumer Jordi Fernández.
It opens with top notes of Italian bergamot and blood orange, complemented by wine lees and a hazelnut accord. The heart combines praline and milky cream accords with Akigalawood, while the base features myrrh, Laotian benzoin, Madagascar vanilla and musk.
The bottle draws on the appearance of brightly coloured candy stores, dressing the Moschino teddy bear silhouette in shades of fuchsia, red and yellow. Gold lettering provides a contrasting detail.
Toy 2 Yummy, created by perfumer Calice Becker, takes a contrasting citrus fresh direction.
It opens with Italian yellow mandarin and bergamot alongside Mystikal, an incense-inspired note. Egyptian geranium, Chinese sambac jasmine, Nepali Timut pepper and Madagascar black pepper form the heart, followed by Bulgarian rose, Haitian vetiver and Serenolide in the base.
The Toy 2 Yummy bottle features green, blue and red reflections inspired by the colours and shapes of lollipops. It retains the Toy collection’s teddy bear silhouette and bear-head cap, finished with the Moschino name in gold lettering.
Together, Toy 2 Gummy and Toy 2 Yummy build on Moschino’s distinctive playful approach to fragrance design, pairing confectionery-inspired visual codes with two contrasting olfactory profiles.
The accompanying campaign was created by Copywrighte Design under Creative Director Suzanne Dalton, with photography by French photography duo Will & Joan. It features Finnish model Seela Olivia Hekkala.
Both fragrances are offered as Eau de Parfum in 30ml, 50ml and 100ml formats. ✈
