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The Chinese New Year promotion includes a GWP of a Mouton Cadet thumb drive |
Mouton Cadet has partnered Heinemann in a Chinese New Year promotion at the latter’s Heinemann Duty Free and Vine & Leaf stores at Frankfurt Airport and Singapore Changi Airport respectively.
To celebrate the Year of the Sheep – also the symbol of Mouton Cadet, with “˜mouton’ meaning sheep in French – the Bordeaux wine brand is being highlighted in-store this month, with a focus on the super-premium Reserve Mouton Cadet range.
To mark the occasion, Mouton Cadet has developed new dedicated furniture and backlit light boxes which illustrate the Year of the Sheep using Chinese characters.
The promotion includes a GWP offer of a Mouton Cadet customised 4GB thumb drive.
Produced by the family-owned French wine company Baron Philippe de Rothschild, Mouton Cadet was created in 1930 and has evolved into a leading brand of Bordeaux AOC wines. It is distributed in France and internationally, to 150 countries around the globe.
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The Mouton Cadet promotions at Changi Airport (top) and Frankfurt Airport (above) feature new dedicated furniture and backlit light boxes illustrating the Year of the Sheep |
