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The September shopping campaign enables passengers to benefit from gifts, discounts and additional services in almost all stores in Terminal 2 |
GERMANY. Munich Airport has launched a major shopping promotion in partnership with Lufthansa that will run for September. It coincides with the completion of a commercial refurbishment of Terminal 2, which included the expansion of Eurotrade’s main Travel Value & Duty Free outlet.
The September campaign features the launch of the Munich Airport Shopping Card. Developed in cooperation with Lufthansa’s inflight magazine [Lufthansa is the major airline user of T2 -Ed], it enables passengers to benefit from gifts, exclusive bargains, discounts and additional services in more than 90% of stores in Terminal 2. A total of more than 65 brands are taking part in the campaign, including Hugo Boss, Ermenegildo Zegna, Escada, Aigner, Marc O’Polo, Max Mara, René Lezard, Navyboot, Pandora, Clarins, Shiseido and Clinique.
The Munich Airport Shopping Card is being launched for the second time following its debut in 2010. It will be distributed in more than 800,000 copies of the three Lufthansa publications: Lufthansa Magazine, Lufthansa Exclusive and Lufthansa Woman’s World. In addition, the card can be obtained from participating stores and will also be distributed to passengers as part of promotional campaigns.
Special offers available in the shops in the Lufthansa terminal are listed in a special booklet, which is also available from the stores and is issued at the airport. Anyone can obtain the campaign card on the web at www.munich-airport.de/shoppingcard
“Following the great success in 2010, we again want to surprise passengers with [price] reductions and presents,” said Elke Haeffner, Head of Centre Management at Munich Airport. “Anyone departing from or arriving at Terminal 2 can benefit directly from all promotions with our Munich Airport Shopping Card.”
The launch coincides with the recent completion of work on the central shopping plaza in the Schengen zone of Terminal 2.
The Travel Value zone has been enlarged to a total of 1,400sq m as part of the conversion and the portfolio expanded to include brands such as Tom Ford, La Mer and Giorgio Armani Cosmetics. A separate Polo Ralph Lauren Men store and Aigner shop are also new. In addition, the brands Burberry, Polo Ralph Lauren Women, Escada, Bvlgari and Montblanc have all moved under one roof.
Haeffner noted: “As part of the conversion work, we have been able to make our world of shopping and adventure a little more beautiful and exclusive. That means even better shopping opportunities for our passengers in Terminal 2 and new, attractive areas for our retail partners.”
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The shopping campaign runs in partnership with Lufthansa |
