Bioderma, part of NAOS, has struck a strategic partnership with Avolta. The roll-out will begin this year, with Bioderma progressively introduced across key airports and other travel retail locations within Avolta’s international network.
The collaboration brings together Bioderma’s ecobiological approach to skincare with Avolta’s global retail footprint and expertise.
The partners will introduce tailored assortments and travel-friendly formats, including Sensibio H2O Micellar Water. They will launch elevated in-store experiences that encourage product discovery and educate travellers about Bioderma’s dermatological skincare credentials.
Avolta Global Head of Beauty Alexandra Béhêtre commented, “Dermocosmetics is a category with strong relevance for travellers, who are increasingly looking for trusted, effective and easy-to-use skincare solutions while on the move.
“Our partnership with NAOS allows us to bring Bioderma’s dermatological expertise to more customers across our global travel retail network, while continuing to develop a beauty offer that is relevant, accessible and adapted to the travel environment. We look forward to supporting Bioderma’s expansion in travel retail and to building the category together over the long term.”
“This agreement represents a key acceleration in Bioderma’s travel retail strategy,” said NAOS Global Travel Retail Manager Irina Beltcheva.
“Our ambition is to make our ecobiological expertise accessible to a wider audience, offering travellers dermatologically tested, high-performance skincare solutions adapted to their needs. Partnering with Avolta allows us to scale this vision globally with a strong and experienced partner.”
Bioderma will make its debut at the TFWA World Exhibition & Conference in Cannes later this month (27 September – 1 October). ✈
