BULGARIA. Nuance BG AD, a joint venture between Nuance and Bulgarian Airways Group, has revealed its new-look retail offer at Varna Airport. The concessions are expected to deliver €180 million in sales over the five year term.
The concession includes both core categories and speciality shops in 790sq m of retail space, including a walk-through store, an arrivals store, a gate shop plus speciality stores. The concepts include Temptation – Nuance’s store for fashion watches and jewellery; Atelier – Nuance’s multi-brand women’s leather accessories store focusing on premium brands; Sun Catcher – Nuance’s store for premium eyewear, in addition to stores for confectionery and toys.
The stores have been designed to incorporate elements of Bulgarian architecture and nature, such as the sunflower, which is grown in fields in the Varna region, and provides a Sense of Place.
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The concession includes both core categories and speciality shops in 790sq m of retail space, and has been designed to incorporate elements of Bulgarian architecture and nature |
Nuance CEO Europe and Global Chief Commercial Officer Andrea Belardini said: “Expanding into a new country is always an exciting time, and we are extremely pleased to see our brand and retail solution in another airport. I would like to thank our airport and brand partners for their close cooperation throughout the development process, which has been crucial to opening this store in line with expectations”.
Nuance General Manager Turkey and Bulgaria Cengiz Iman added: “Travellers at Varna will be able to experience first-hand Nuance’s outstanding customer service, technological touches plus much more. The new store provides a truly modern environment with an exciting range of local and international products and brands adding extra value to the customer journey.”
Located by the Black Sea, Varna is a tourist destination welcoming over 1.2 million passengers each year. The airport is managed by Fraport Twin Star Airport Management.
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