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Toasting the Pal Zileri boutique at Hong Kong Airport were Clarice Au, Nuance-Watson (HK) General Manager – Operations; Mohamed Snoussi, Pal Zileri Director; Alessandra Piovesana, Nuance-Watson (HK) Regional Managing Director – North Asia; Eva Tsang, Airport Authority Hong Kong General Manager; Monica Bellini, Pal Zileri Travel Retail Manager; and Christina Cheng, Airport Authority Hong Kong Assistant General Manager – Marketing & Business Development |
HONG KONG. Nuance-Watson (HK) and Pal Zileri today jointly announced the grand opening of the luxury menswear brand’s first airport flagship store in Asia, at Hong Kong International Airport.
Nuance-Watson (HK) Regional Managing Director Alessandra Piovesana said: “We are very delighted with the winning of the licence from the Airport Authority Hong Kong to open this Pal Zileri boutique out of a very competitive tender. Over the years, we have been committed in our constant quest for ingenuity and desire to innovate so as to satisfy our customers with newness and top quality. We are proud to have pioneered the introduction of many international menswear brands at the airport with the underlining support of the Airport Authority.”
Speaking about the Pal Zileri brand itself, Piovesana said: “Exclusivity and top quality are the key elements in a truly aspirational luxury lifestyle. While being one of the world’s most prestigious brands in bespoke menswear with presence in over 70 nations, Pal Zileri’s 100% made-in-Italy quality is undoubtedly one of the rare luxuries we believe for the utmost satisfaction of our increasingly discerning customers.”
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Ribbon-cutting at the Pal Zileri boutique were Clarice Au, Nuance-Watson (HK) General Manager – Operations; Mohamed Snoussi, Pal Zileri Director; Alessandra Piovesana, Nuance-Watson (HK) Regional Managing Director – North Asia; Eva Tsang, Airport Authority Hong Kong General Manager; Monica Bellini, Pal Zileri Travel Retail Manager; and Christina Cheng, Airport Authority Hong Kong Assistant General Manager – Marketing & Business Development |
Joining Piovesana in the opening ceremony were M. Mohamed Snoussi and Monica Krauze, Director and Travel Retail Manager of Pal Zileri; and Airport Authority Hong Kong General Manager Eva Tsang.
Pal Zileri CEO Marco Barizza could not be present at the grand opening but offered his words of blessing and appreciation to the team, saying: “For Pal Zileri, the opening of the boutique is a milestone in our expansion. We know that Hong Kong has always been a very fashion-conscious place where consumers do seek and appreciate for the highest standards of quality. There is no real success in Asian travel retail without success in Hong Kong and, in particular, at Hong Kong International Airport and having such an excellent business partner as Nuance-Watson (HK). It makes us feel very confident for the future.”
Barizza added that Pal Zileri was a very well established Italian men’s fashion concept and had experienced fast growth, particularly in China, where the brand had opened 25 boutiques.
The new 35sq m store enjoys two-sides frontage at the heart of the East Hall retail zone facing the major passenger path to the Central Concourse and West Hall. It offers a line of luxury classic fashion as well as the Lab Collection casualwear, alongside accessories and leathergoods.
To celebrate the new boutique opening, an exclusive range of cufflinks will be offered to customers as a gwp.
Together with this Pal Zileri store, Nuance-Watson (HK) was the first to focus on the luxury men’s fashion business at HKIA, including Hugo Boss and Ermenegildo Zegna openings.
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Italian menswear brand Pal Zileri’s new 35sq m store at Hong Kong International Airport enjoys two-sides frontage at the heart of the East Hall retail zone facing the major passenger path to the Central Concourse and West Hall | |
About Nuance-Watson (HK)
Nuance-Watson (HK) Limited, a joint venture between the A.S. Watson Group and The Nuance Group, is the leading retail operator at Hong Kong International Airport. It operates over 40 stores in two terminals under 18 licences, namely general merchandise, perfumes and cosmetics, audio-visual/electronics, brand boutiques and speciality stores.
In 2007, Nuance-Watson (HK) extended its travel retail business outside Hong Kong by opening a 20,000sq ft mega department store at Asia’s largest integrated resort complex The Venetian Macao as well as two contiguous stores at Zhuhai Airport in China: The Plaza department store and Watsons Your Personal Store.
Since its establishment in 1998, Nuance-Watson (HK) has received over 40 international and local awards in recognition of its excellence in operation, product merchandising and customer service.
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