French natural cosmetics brand Laboratoire Nuxe is launching its Nuxuriance Gold collection into global travel retail.
Available from February, the range comprises anti-ageing skincare products formulated for older skin. Nuxe said the range targets issues specific to older skin and offers renewed softness and brightness.
Products feature primarily natural ingredients (around 92%) and are lightly fragranced.
Nuxe specialises in cosmetics developed using pharmaceutical expertise. As with all its products, the Nuxuriance Gold collection was developed in the company’s own laboratory in Paris.
Nuxe said initial consumer feedback has been “significantly positive, with women feeling better about themselves and happy with the effects of the products on their skin”.
In travel retail, the range comprises four Absolute Anti-Ageing products: Nutri-Revitalising Serum (30ml); Nutri-Fortifying Oil-Cream (50ml); Nutri-Fortifying Night Balm (50ml); and Radiance Eye Balm (15ml).
Laboratoire Nuxe Travel Retail Director Marion Bruimaud said: “Nuxuriance Gold is a classic example of our unique expertise in combining science and creativity to develop skincare products with proven effectiveness, and is a significant addition to the range of products that we can offer to travel retailers.
“All the packs are 50ml or less, so they are ideal for air travellers as well as perfectly targeting the growing number of older women travellers who will immediately recognise that, for them, Nuxuriance Gold is a perfect antidote for the negative effects of air travel on their skin.”
