Pernod Ricard Travel Retail Europe’s Oak by Absolut has launched exclusively at Heinemann Duty Free stores in Europe for six months.
Oak by Absolut is created through a combination of original Absolut Vodka, barrel rested vodka and vodka rested on oak chips. The spirit contains no colouring, sugar or flavouring agents.
A digital campaign is running to support the launch, which targets travellers at key moments along their ‘Travel Trail’.
The digital campaign began in April when the product launched exclusively on Heinemann’s pre-order website. Geo-targeted mobile banner advertisements across Frankfurt and Amsterdam airports were also activated in May to coincide with the product’s in-store availability.
Oak by Absolut is priced at €25.
