Oilily Flowers blooms anew for spring – 04/02/08

The new spring offerings from Oilily and Colorful Licenses

NETHERLANDS. Colorful Licenses has updated its Oilily Flowers fragrance with a limited-edition in time for the spring season.

The new version will feature a reworked design and packaging, to appeal to all Oilily Flowers fans. Furthermore, just for this special edition the 30ml size will be priced at €14.95.

“Since its launch in October 2006, Oilily Flowers has become one of the most popular fragrances in our line and we wanted to give our customers something unique to celebrate this fact and of course celebrate the coming season, which is a true expression of all things colourful and floral, just like Oilily,” explained Colorful Licenses Marketing Manager Delia Dekker.

“We are confident that Oilily fans, in particular those who already love Oilily Flowers, will want to have this re-styled limited-edition bottle in their collection. It is very beautiful and really in keeping with the playfulness and happiness of the brand.”

The Oilily Flowers juice features lemon and mandarin top notes; a heart of jasmine, cyclamen, melon, plum, green apple and raspberry; and a base of sandalwood, oak moss and vetiver.

The full range comprises a 30ml edp spray (normally €19.95), a 75ml edp spray (€29.95), a 200ml body lotion (€12.95) and a 200ml bath & shower gel (€11.95).

In other news, Colorful Licenses has created a new gift set for Oilily Flowers, which will be launched worldwide in March.

The set contains a 30ml edp and an Oilily shiny lip balm – one of the most popular items in the Oilily beauty range. Presented in a colourful box, with clear front, the set is described as an ideal gift or trial purchase. The recommended retail price is €19.95.

“This 30ml size is perfect for handbags and purses and will be sure to attract a new customer base to the already popular fragrance,” commented Dekker. “This set also represents great value as the customer is receiving the lip balm for free.”

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