Introduction: The beauty and skin-tech market is expected to grow to US$225.45 billion by 2028, and Swedish wellbeing house Foreo, known as a skin-tech pioneer, is in a prime position to leverage this growth. In this guest column, Foreo Global Travel Retail Director Gary Leong discusses how the brand incorporates technology into its core offer and why skin-tech is the future of beauty.
The entire world has been transformed in the era of technology, and the beauty industry is no exception to the changes and applications of advancements that have bolstered skincare and wellness to incredible heights. Some of the world’s biggest brands have leveraged beauty technology to enhance the overall brand experience, and Swedish beauty and tech giant Foreo is no different.
As one of the first global brands to not only incorporate technology into our core range of offerings, but actually embrace it, Foreo has continued to elevate the quality of products and services on the market through new and innovative releases.
The key to breaking into this highly saturated and competitive market remains the same – providing personalised experiences through medical-grade beauty tools. If in previous years, trips to the aesthetician’s clinic were only available to the privileged few, today we see the opposite – microdermabrasion, micro-current, LED light treatments and cryotherapy can be achieved within a single device. This has allowed the user to not only access treatments on-the-go, but afford care that they were perhaps previously unable to.
With a projected compound annual growth rate of +19% from 2021 to 2028, the market for beauty-tech gadgets is expected to grow from US$52.23 billion in 2020 to US$225.45 billion by 2028. The ageing population, the rise in skin health issues and the increasing desire for a healthy lifestyle, are all contributing factors to this very dynamic market expansion. Foreo has narrowed down the focus of its tech gadgets to incorporate medical-grade technology – which puts it on a league of its own in the industry.
Ensuring the delicate balance of safety and efficacy is an essential part of putting medical-grade technology in the hands of users. Ultra-hygienic silicone, patented technologies and a guided Foreo application experience – all work in tandem to allow our users to operate the product safely. Foreo users can also access in-app videos to help maximise treatment results.
To boost efficacy, Foreo seeks to amplify the benefits of each skincare step routine for a four-step professional clinical treatment that only takes six minutes. The devices and ensuing skincare products work in harmony to ensure a level of care that simply can’t be accessed by traditional methods alone.
Our brand prides itself on equipping our customers with the knowledge and skills necessary to handle their personal spa experience well. By putting the consumer first and profit second, Foreo prioritises the well-being of the individual, giving us a platform to provide our services to an even wider range of users.
This is a bold move, and one that no other brand has replicated. It serves as a prong in Foreo’s blueprint to success by maintaining its relevance to new consumer segments and behaviours.
With a device available for every concern under the sun, Foreo seeks to solve two evergreen beauty needs – lifting and anti-ageing. The micro-current-powered Bear features a combination of micro-current and T-Sonic pulsations to firm the skin for a more youthful and contoured complexion. Stimulating micro-currents tone the skin, while Foreo’s signature T-sonic pulsations relax the facial muscle tension points and smoothen the appearance of fine lines and wrinkles. The Bear has strong intensities of micro-currents, suitable for the whole face and targeted V-shaping, while the Bear mini aims for areas such as under eyes, eyebrows and smile lines.
Foreo’s sister-brand FAQ also takes medical-grade technology to a whole new level. The brand sets itself apart from competitors with a feature that allows the user to properly educate themselves on correct usage. This ensures that professional technology, such as radiofrequency and electronic muscle stimulation (EMS), can be used safely by consumers in the comfort of their home.
With three devices available under the brand’s latest collection, the FAQ 100 Range, FAQ introduces an entirely new type of technology to the market, staking its claim as the world’s most powerful fusion of professional and home beauty. Featuring a wide range of innovative facial rejuvenation technologies, including EMS-Pro, Power-RF, LED-Pulse and T-Sonic pulsations, the FAQ 100 range devices deliver concentrated power for magnificent results.
All devices include Power-RF, the powerful heated radiofrequency waves that accelerate collagen production to reduce the appearance of fine lines, T-Sonic pulsations to boost the skin’s radiance and LED-Pulse (although colours vary between devices) to penetrate deep into the layers of the dermis to target specific skin issues.
EMS-Pro, which is available in the FAQ 102 and FAQ 103 devices, is a safe and painless way to firm skin and contour facial features and is often referred to as a ‘natural facelift.’ The Swiss-designed device guarantees maximum effectiveness and ease-of-use.
Completed with the patented Anti-Shock System, FAQ is dedicated to ensuring that the treatments provided are not only effective, but completely safe for users to apply by themselves.
New tech-powered experiences will continue to propel the beauty industry forward for years to come as more brands and stores look to redefine how they connect with their customers. For you and everyone else, Foreo is set on creating curated beauty with the help of technology, improving daily lives and above all – championing self-love and acceptance. ✈
