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Mathias Ogier will head OPR media Asia in Singapore |
SINGAPORE. Independent media specialist OPR media has opened a new office in Singapore in a bid to drive and support its outdoor advertising business in Asia.
The launch of the Singapore office is a key component of OPR media’s Asia Pacific growth strategy, the company said.
“The establishment of an office in Singapore gives us the opportunity to get closer to our suppliers and to our regional customers,” explained OPR media co-founders Xavier Le Roy and Maxime Boeldieu.
The new office will be headed by Mathias Ogier, who takes on the role of Managing Director.
Armed with over 15 years of sales and marketing expertise, Ogier was previously Regional Marketing Director at Elizabeth Arden in Geneva and Miami. Prior to that, he worked for Yves Saint Laurent Beauté in Singapore as Sales Director Asia Pacific for six years.
Ogier’s experience and knowledge of the luxury travel retail and Asia Pacific local markets is key to understanding the needs and expectations of the brands and delivering high-impact, personalised solutions and cost effective campaigns, the company added.
“At OPR media, we aim to provide pragmatic and tailor-made solutions consistent with each brand’s DNA and helping them to achieve their goals,” Ogier said. Instead of dealing with multiple media owners in different countries, a brand will have the advantage of dealing with a single point of contact at OPR media, from the initial brief to the final execution of the campaign, he added.
Over the last few months, OPR media Asia has already organised regional campaigns in several Asian countries for a number of fragrance and watch companies, across both travel retail and local markets.
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OPR media has worked with brands such as Montblanc and Ice-Watch in travel retail |
About OPR media
Established in France in 2006, OPR media is an independent media specialist in the international Out-of-Home (OOH) industry, with an aim towards providing innovative solutions to help the companies achieve their communication goals.
OPR media works with leading brands such as Shiseido, Zilli, Frédérique Constant, Ice-Watch, Montblanc, Anna Sui, Nina Ricci fragrances.
For more information, contact Mathias Ogier, Managing Director, OPR media Asia; tel: +65 6232 2176; e-mail: ogier@opr-media.com; or visit www.opr-media.com.
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