BAHRAIN. Bacardi Global Travel Retail has partnered with Bahrain Duty Free to roll out a striking Patrón Tequila activation at Bahrain International Airport.
Patrón is the world’s number one super-premium tequila and the travel retail category leader, according to IWSR.
The vibrant pop-up immerses travellers into the Patrón Tequila experience, offering the brand’s core range: Silver, Añejo and Reposado.
The activation showcases the brand’s design elements such as the shape of the piña of the agave plant with a Patrón tequila bee logo.
The piña pattern symbolises the heart of the agave plant, the key part of the plant used for tequila production.
The pop-up also features carefully placed agave and hedge planters at the front. ✈
