ASIA PACIFIC. Pernod Ricard Global Travel Retail (GTR) has launched a travel retail-exclusive packaging design for The Glenlivet Rare Cask ahead of the Lunar New Year (10 February) festive period.
It is available to travelling shoppers at select Asia Pacific locations in China, South Korea, Singapore, Thailand, Malaysia and Australia. The Glenlivet Lunar New Year Rare Cask carries a recommended retail price (RRP) of US$160.
In Chinese and Korean travel retail, purchasers receive a complimentary red envelope and premium gift bag.
The Glenlivet Rare Cask is described as the pinnacle of The Glenlivet Triple Cask Matured Single Malt Whisky Series, which makes this rare whisky – with its distinctive Year of the Dragon design – suitable for collectors.
Pernod Ricard GTR noted: “This year’s stunning design represents the threefold blessing of success, strength and longevity through the depiction of elegant dragons.”
As reported, Pernod Ricard-owned Chivas Brothers has also launched The Glenlivet limited-edition Lunar New Year 18 Year Old domestically in China for a RRP of US$174.99. These collectable expressions not only celebrate the Year of the Dragon, but also The Glenlivet’s bicentennial this year.
“Market data supports Asia’s strategic significance in the expansion of the malts category in travel retail, with strong growth in key markets such as China, Singapore and Korea,” stated Pernod Ricard GTR.
Pernod Ricard Global Travel Retail Vice President Marketing Liya Zhang said, “We are thrilled to unveil this exclusive packaging for the Year of the Dragon as part of our commitment to crafting exceptional experiences for travellers.
“Celebrating the Lunar New Year holds immense significance for travelling shoppers across Asia and the Pacific, so it’s a great occasion for us to connect and engage with whisky lovers at this time of the year.
“The selected travel retail boutiques are supported by striking visuals and in-store displays to further elevate the shopping experience.”
Pernod Ricard General Manager North Asia Travel Retail Simon van Moppes remarked: “The single malt category in Asia Pacific is really dynamic and fast growing, attracting more and more interest from travellers across all key markets. We are delighted to support our customers with this beautiful gift proposition in celebration of the auspicious Lunar New Year of the Dragon.
“Even more so as data from International Wine & Spirit Research 2022 shows that travel retail-exclusives are growing ahead of non-travel retail exclusives and therefore remain a key growth driver for the category.
“The Glenlivet Lunar New Year Rare Cask is great for travellers, our customers and the category – a triple win from the Triple Cask Matured range.” ✈
