Pernod Ricard Global Travel Retail (GTR) has launched Monkey 47’s ‘Traveller’s Compendium’, a pack and bottle design containing the German gin exclusive to Gebr. Heinemann. It is available in selected Heinemann airport stores in EMEA and Pacific locations (RRP €43).
The new collectable gift box features vibrant designs inspired by travel, adventure and the “hidden gems of the world”.
The pack contains Monkey 47 Dry Gin, which is produced in Germany’s Black Forest and crafted using 47 botanicals. These include lingonberries, hand-peeled citrus fruits, herbs, flowers and spices.
Heinemann Duty Free stores in Frankfurt and Berlin, along with MyDutyFree shops operated by Heinemann’s distribution customer eurotrade at Munich Airport are running a ‘Travellers Compendium’ themed activation to accompany the release. Here, from January until March, travellers can experience the vivid designs of the new pack and bottle.
Gebr. Heinemann Director Purchasing Liquor, Tobacco & Confectionary Ruediger Stelkens said: “At Heinemann, we always aim to create a spectacular assortment for travellers and to surprise them with exclusive offers. The exquisite Monkey 47 ‘Travellers Compendium’ is a perfect fit for our duty free retail offer. We are delighted to foster our partnership with Pernod Ricard on this occasion.”
Pernod Ricard GTR General Manager for EMEA and Pacific Antonio Duva said: “We’re thrilled to have collaborated with our partner Heinemann and the No.1 top trending Gin Monkey 47, to produce this limited edition for travellers.
“The exclusive product signifies our long-standing relationship with Heinemann and offers travellers in selected airports across Europe and Australia something unique and special.”
Pernod Ricard GTR Group Brand Director Lisa McCann added: “Monkey 47 ‘Traveller’s Compendium’ perfectly channels our consumer’s increasing expectations for novelty and exclusivity and has been designed to appeal to those with a love of travel and a desire for unique experiences.
“In line with the launch, we’ve aimed to create a marketing campaign which will position the limited-edition pack as a must-have for collectors and the perfect gift for gin enthusiasts with a taste for adventure and exploration. 
