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The Sydney Mix It Bar is located in a high-traffic area of the Nuance Group’s Departures store |
Pernod Ricard Pacific Travel Retail has partnered The Nuance Group to launch The Chivas Collection at the travel retailer’s Departures “˜Mix It Bars’ in Sydney and Melbourne airports.
The campaign, which runs until 28 May, features all four products in the Chivas Regal range: Chivas Regal 12yo, 18yo, 25yo and The Chivas Brothers’ Blend.
With a particular focus on Chivas 25yo, the display is supported by the use of the new Chivas signifier, the luckenbooth – a traditional Scottish love token which was inspired by the original distillery gates in Strathisla.
At Sydney Airport, a bespoke tasting bar has been installed in the front of the Mix It Bar, where brand ambassadors invite consumers to sit down and taste the Chivas range paired with dark chocolate.
The Sydney and Melbourne Mix It Bars are located in high-traffic areas of the Nuance Group’s Departures stores, providing strong visibility of the Chivas Brothers aged whisky portfolio.
Pernod Ricard Pacific Travel Retail Senior Brand Manager Kate Maxwell said: “The Chivas Collection is a stunning showcase of the full Chivas range that will not only attract whisky connoisseurs but also travellers who are interested in learning more about the brand and its heritage.”
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Sydney Airport passengers are invited to sample the Chivas range at the bespoke tasting bar |
