Pernod Ricard Travel Retail has installed an immersive digital Maison Perrier-Jouët promotion at Miami International Airport.
The activation, coinciding with international design show Design Miami, is running until 7 January 2018 and celebrates the energy of nature.
The space in Terminal D Departures, created by Chicago-based artists Luftwerk, is inspired by the spirit of Art Nouveau and Maison Perrier-Jouët’s enduring tradition of crafting nature into art.
The pop-up aims to immerse passengers in a celebration of nature, reinterpreting the brand’s Art Nouveau heritage. Passengers can also taste the Maison’s Perrier-Jouët Belle Epoque range.
The theme of the energy of nature will be explored by the Maison and artists Luftwerk in greater detail at Design Miami 2017 and the associated Eden by Perrier-Jouët event.
