US. P&G Beauty has signalled its ambitions within the fast-growing ethnic beauty sector, by signing up supermodel Iman (pictured).
Procter & Gamble Cosmetics and Impala Inc — which manufactures IMAN and I-IMAN Cosmetics — have inked a multi-year licensing agreement “to partner in the design and distribution” of Impala’s beauty products under the IMAN and I-IMAN trademarks, in six global markets.
The company said the strategic alliance would further reinforce P&G’s commitment to providing all women with cosmetics products that meet and exceed their beauty wants and desires.
“We’re thrilled to partner with IMAN, an innovative leader in creating the beauty products designed for women with skin of colour,” commented P&G Global Cosmetics and Hair Colorants President Marc Pritchard. “IMAN and I-IMAN nicely complement our existing portfolio of global cosmetics brands and will help us serve even more women by providing them with products to help make them look and feel beautiful.”
“This is a strategic next step in the evolution of the IMAN brands and what I offer women with skin of colour around the world,” added Iman. “I look forward to working with Marc Pritchard and the P&G team to grow our retail presence, while staying true to my customers and their unique beauty needs.”
Iman founded IMAN Cosmetics in 1994 after a sixteen-year career as a top runway model. “I could never find exactly what I needed for my own make-up,” she explained, “and that’s why I started the company. With P&G, I can now offer my products to the global, multi-cultural, multi-racial woman that is my customer.”
Note: The IMAN and I-IMAN product lines are available in six global markets around the world. P&G’s beauty business generated about US$8 billion in global sales in fiscal year 2002/03. It sells more than 50 different brands in over 130 countries worldwide.
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