Philip Morris International Duty Free has introduced a limited edition Marlboro pack to celebrate the Chinese New Year.
The company said the pack had been designed to help it welcome in the Year of the Horse with its business partners and to complement the traditions of adult Chinese smokers.
It is available for a limited time at airports in Beijing, Hong Kong, Shanghai, Singapore, Japan (multiple locations), Dubai and Qatar, as well as at border shops in China.
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The pack fuses traditional patterns and modern design elements |
The ten-pack is asid to fuse traditional patterns and modern design elements. It is crafted in a special packaging format for ease of travel and festive gifting.
Philip Morris is supporting the launch through high impact merchandising to create a festive Chinese New Year atmosphere in airport retail outlets.
