USA. Plaza Premium Group (PPG) has opened two lounges at Dallas Fort Worth International Airport, marking the US debut of its Plaza Premium First concept.
Located in Terminal D, the new Plaza Premium First and Plaza Premium Lounge target distinct passenger segments.
Both facilities incorporate design and culinary elements inspired by the Dallas-Fort Worth region while maintaining the company’s international service standards.
Plaza Premium First represents the group’s most premium lounge proposition, centred on personalised service, à la carte dining and enhanced privacy.
Guests are welcomed by a dedicated host and offered a full-service dining experience alongside buffet options and curated beverage selections, including complimentary cocktails and a reserve list of select bottles available for purchase.
The adjacent Plaza Premium Lounge delivers a more accessible premium offer, with a buffet and à la carte menu, local food partnerships and a range of seating options supported by high-speed connectivity.
Both lounges incorporate local design influences and art programmes, with Plaza Premium Lounge positioned as a platform for regional artists and Plaza Premium First featuring curated international works.
The opening was marked with an inauguration ceremony attended by senior executives from PPG and airport leadership, underlining the strategic importance of the launch within the company’s North American growth plans.
Among those in attendance were PPG Chief Commercial Officer Jonathan Song, PPG Senior VP for the Americas Pascal Bélanger, PPG Senior VP for North America Eric Pateman, PPG Chief Technology Officer Prasan Verma and Dallas Fort Worth International Airport EVP, Chief Revenue Officer Kenneth Buchanan.
Plaza Premium Group Founder and CEO Song Hoi See said, “This grand opening marks an important step in our growth in North America and reflects our commitment to making travel better through exceptional hospitality, thoughtful design and service innovation.
“With the debut of our first Plaza Premium First in the United States, alongside an enhanced Plaza Premium Lounge offering, we are proud to bring travellers in Dallas a new standard of comfort, personalisation and culinary excellence that responds to the evolving expectations of today’s global travellers.”
Buchanan commented, “As one of the world’s most connected airports, we continue to see strong demand for elevated travel experiences and we are thrilled that Plaza Premium Group has chosen DFW to introduce the first-ever Plaza Premium First and Plaza Premium Lounge in the United States.
“This investment enhances the range of premium options available to our customers and supports DFW’s role as an international gateway.”
Access is available on a pay-per-use basis, with entry priced from US$70 for Plaza Premium Lounge and US$115 for Plaza Premium First for a two-hour stay.
The launch forms part of a broader integrated hospitality strategy at Dallas Fort Worth Airport, where PPG also offers its ALLWAYS Meet & Assist service.
The company noted it plans to introduce Beyond First at the travel hub, which will combine lounge access with concierge, porter and limousine services. ✈
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