SINGAPORE. L’Oréal Travel Retail APAC has teamed up with Changi Airport Group and The Shilla Duty Free for the Prada Beauty campaign in Changi Airport Terminal 1.
Running from 1 October to 18 November, the Prada Beauty Holidays Magic Tale outpost celebrates the brand’s Singapore travel retail debut with experiential activations and personalised offerings.
The pop-up is anchored by the Prada Beauty holiday tree, inviting travellers to an interactive winter-themed experience, guided by Prada Soft Robots.
Highlights of the Prada Beauty Holidays Outpost include:
- Exclusive holidays set – a Changi-first launch, exclusively for travellers at Changi Airport
- Immersive photobooth experience – with printed keepsake photos
- Singapore-exclusive treats – complimentary pandan holiday cookies with any purchase
- Personalised gifting services – lipstick engraving, fragrance ascot embossing and a holiday stamping station with six collectible designs, one of which is exclusive to Singapore
- Flash makeup services – consultations to help travellers discover their ideal shade and complementary lip colours
L’Oreal Travel Retail APAC General Manager of Prada Beauty Marin Vialle said, “We are thrilled to celebrate the introduction of Prada Beauty in Changi through this spectacular Prada Beauty Holidays Outpost at Changi.
“This season, travellers can discover the perfect gifts – from our newly launched Prada Banana Balm, Hand Cream and Paradigme, to our iconic Paradoxe and Reveal Mesh Cushion.
“With exclusive experiences and offers like the festive gift sets, immersive photobooth and pandan cookies, we’re redefining the traveller’s experience together with Changi Airport Group and The Shilla Duty Free Singapore.”
The Shilla Duty Free VP, Head of International Business Jeff Lee added: “Travellers are seeking experiences as much as products. We are delighted to bring this festive and personal experience to life at Changi.
“At The Shilla Duty Free Singapore, we continue to create and deliver unique moments for travellers, especially during the holidays.”
Changi Airport Group Managing Director of Airside Concessions Division Hung Jean commented, “At Changi Airport, we want every journey to be unforgettable.
“Beyond offering world-class facilities and services, collaborations with L’Oreal Travel Retail APAC and The Shilla Duty Free Singapore reinforce Changi’s position as a global lifestyle destination.
“Through such experiences, we aim to inspire travellers from around the world and redefine what it means to discover beauty while trotting the globe.” ✈
