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Origins has launched what it is claiming to be the first-ever mask primer, Maskimizer.
Maskimizer is a hydrating, skin-softening spray which, according to Origins, preps and primes the skin immediately before the use of a mask.
Formulated using Origins’ marine algae complex, which aims to keep moisture levels within the skin topped up and balanced, Maskimizer also contains anti-irritants to soothe the complexion. Together these benefits are said to help make the skin more receptive to the active ingredients in a treatment mask.
According to Origins, Maskimizer can be used before any clay, gel, cream, foam or charcoal treatment mask but the brand does not recommend using it with peel-off masks. Using the pre-mask primer makes applying and removing masks easier, said the brand.
Origins Maskimizer Skin-Optimizing Mask Primer is on-counter now at Origins travel retail locations in Europe, the Middle East and Africa and will be available in Asia Pacific and the Americas from May 2016.
