Promoting inclusivity: London Supply Group debuts sensory room at Trelew International Airport

ARGENTINA. London Supply Group has officially opened its first sensory room at Trelew Almirante Marcos A. Zar International Airport.

The travel retailer hailed this as a move that will “enhance the passenger experience and promote inclusivity within the travel industry”.

In related news, the company has created a ‘London Accesible’ concept, a comprehensive corporate programme designed to standardise and elevate accessibility standards across the group’s portfolio, including international airports, duty-free shops and other retail operations throughout Argentina.

The sensory room in the airport’s check-in area provides a controlled environment with dimmed lighting and specialised equipment designed to mitigate the sensory overload often associated with airport terminals.

By reducing anxiety for neurodivergent travellers – including those with Autism Spectrum Disorder (ASD) or sensory processing sensitivities – London Supply Group said it is creating “a more seamless and welcoming journey from the moment of arrival”.

“We are committed to transforming our facilities into increasingly inclusive spaces, ensuring a travel experience that prioritises the well-being and comfort of every passenger,” stated London Supply Group Director of Sustainability and Strategic Communications María Taratuty. 

A ‘regional roadmap’ for inclusivity

The project was developed in collaboration with Fundación Ángeles de Cristal, a local NGO that provided expert consultancy and specialised training for airport and retail staff. This partnership ensures that the ‘human element’ of the service matches the high standards of the physical infrastructure, said London Supply.

This inclusive model is set for a regional roll-out. The ‘London Accesible’ programme will soon be implemented at the group’s other Patagonian airports in Ushuaia and El Calafate.

To ensure an efficient operational flow, the group has implemented a specialised assistance protocol:

• Sunflower lanyard scheme: In line with international standards, passengers are provided with hidden disability sunflower lanyards to ensure priority service and recognition by staff throughout the terminal.
• Priority processing: Users of the sensory room benefit from expedited access through security checkpoints (PSA), minimising wait times before entering the departures lounge.
• Holistic approach: This initiative complements recent upgrades at the Trelew terminal, such as the opening of a new nursing room in the departures area, reinforcing the group’s commitment to family-friendly travel.

“Today, Trelew sets an example,” Taratuty concluded. “At London Supply, we believe that development only truly makes sense when it is inclusive.” ✈