Premium spirits importer Proximo Canada is expanding its focus on the Canadian market with the establishment of a dedicated sales and marketing team to take charge of its route to market.
The move follows the success of the Jose Cuervo and other Proximo brands, including 1800 Tequila, Three Olives Vodka and The Kraken Black Spiced Rum, on the Canadian market.
Proximo Canada General Manager Peter Hottmann commented: “Proximo is excited to take the next step in our strategic expansion in Canada. Our world-renowned brands have resonated with Canadians from coast to coast. The creation of a dedicated sales and marketing team is part of our service commitment to our customers and we look forward to growing our business together.”
The handover from the current distributor of the brands will be completed on 1 July 2014; distribution of Jose Cuervo and Proximo brands in the US and worldwide will not be affected by the change in Canada, the company said.
“We want to ensure a completely smooth and seamless transition,” Hottmann said. “Customers are welcome to contact me personally should they have any questions or concerns. We are here for the long term and are committed to providing ongoing service excellence to all of our partners and customers.
“This is a good thing for Proximo and the duty free operators as we will now be managing and working with WFH Travel Retail (Bill Harvey) directly so we can be even more nimble and reactive to our customer’s needs,” he concluded.
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The decision to set up a dedicated sales and marketing team follows the success of the Jose Cuervo (pictured) and other Proximo brands on the Canadian market, the company says |
About Proximo
Proximo is a privately owned, premium spirits importer founded in 2007 and based in Jersey City, New Jersey. The company’s portfolio includes 1800 Tequila, Three Olives Vodka, The Kraken Black Spiced Rum, Maestro Dobel Tequila, Hangar One Vodka, Boodles Gin, and Tincup Whiskey.
Its Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial Gold, Jose Cuervo Especial Silver, Jose Cuervo Especial Cinge, Jose Cuervo Tradicional, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margarita, Authentic Jose Cuervo Margaritas, and Jose Cuervo Margarita Mix.
