Puig has unveiled the first limited-edition line from the 212 VIP Carolina Herrera universe. 212 VIP Club Edition comprises one fragrance for women and one for men. Both pay homage to music, according to the brand, and aim to evoke the buzz and brilliance of New York party nights.
 |
 |
Perfume for party people: Carolina Herrera’s 212 VIP Club Edition |
The launch will be marked by a special song, If It Wasn’t For You, created by Swedish DJ Alesso – a Grammy nominee in 2014. The track was premiered at the Alesso show at the Ultra Miami festival in March. The original track will be included on Alesso’s debut album, Forever, which will be launched on 4 May.
To support 212 VIP Club, World Duty Free Group (WDFG) and Carolina Herrera are bringing the party to the airport, with special events at Barcelona T1 and Madrid T4S, from April to mid-May.
Customised Contentainment areas provide two exclusive venues where passengers can discover the 212 VIP fragrance universe, within a unique clubbing atmosphere. In addition, there is a competition to win a 212 VIP trip to New York City.
 |
 |
 |
212 VIP Club Edition is being showcased by WDFG at Barcelona T1 and Madrid T4S |
Furthermore, Carolina Herrera is also transporting a taste of New York to Barcelona, Puig’s home city. For the first time, a media site located at the T1 Sky Center will be opened up to recreate an authentic New York vibe, allowing passengers to ‘walk through’ the entire 212 universe, from the classics to the latest VIP franchise.
212 VIP Club Edition For Her (80ml) – described as the sexiest, most urban fragrance on the dance floor – opens on notes of citrus fruit cocktail and blackcurrant sorbet. A floral heart of Sambac jasmine petals gives way to a dry-down of white patchouli and musk.
212 VIP Club Edition For Him (100ml) is “full of fun and street sex appeal”, according to Puig. The juice features top notes of ozone ice and lime caviar, complemented by wood, nutmeg and chocolate gianduja.
| https://youtube.com/watch?v=UF4gNnOH1ug |
