SPAIN. The new feminine fragrance from Prada, L’Eau Ambrée, was among the novelties presented by Puig at last month’s TFWA World Exhibition.
The latest addition to the Prada Classic range combines notes of citron, May rose and amber, to create a discreet yet empowering fragrance, according to the brand. Amber also features in Prada’s Amber, Amber Intense and Amber pour Homme collection.
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The Prada muses, shot my Steven Meisel, in the advertising campaign for L’Eau Ambrée |
The top note of Sicilian lemon is refreshing yet rich, and gives way to a rose floral heart. The ambery dry-down features patchouli, vanilla and opoponax.
The heavy glass flacon and signature off-centre stopper instantly identifies L’Eau Ambrée as part of the Prada Classic collection. The base of the bottle is ink-black, but graduates through grey to transparent, echoing Prada’s use of degradé in its ready-to-wear and accessories collections. The Prada logo is embossed in gold.
The white, saffiano-like outer packaging is designed to convey freshness. The Prada logo appears twice, once in black and again on golden lamé.
L’Eau Ambrée is available as an edp spray in sizes 30ml, 50ml and 80ml, plus an edp Splash 80 ml Deluxe (complete with black fabric atomiser) and an 80ml refill.
The ancillary line includes a body lotion, bath and shower gel, body cream and body powder with applicator puff.
The L’Eau Ambrée advertising campaign, shot by Steven Meisel, is described as a modern interpretation of ancient bas-reliefs, echoing elements of Prada’s 2009 Spring/Summer campaign.
In the visual, four elegant models are seen pushing and pulling themselves into position, playfully and seductively spraying the fragrance on to one another.
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