POLAND. Family-owned Spanish fragrance company PyD (Perfumes y Diseño) has rolled out a series of travel retail activations for El Ganso Blue Code across Polish airports.
Designed to enhance visibility and passenger engagement, the campaign featured a high-impact display at Lagardère Travel Retail’s Aelia Duty Free in Gdańsk Airport throughout April, underscoring the fragrance’s modern, dynamic and full of fresh energy appeal.
At other Polish hubs, striking visuals and strategic placements extended the campaign’s reach, ensuring consistent brand presence across key passenger touchpoints in the travel retail environment.
The campaign strengthened PyD’s travel retail strategy, underscoring the importance of airport environments in building brand awareness and connecting with travelling consumers, the company noted. ✈
