EUROPE. Quick-service restaurant platform QSRP is extending its European footprint with a renewed focus on travel retail.
With more than 80 locations across airports, train stations and motorways, the group is leveraging its strong operational model and digital capabilities to drive expansion in high-traffic environments.
QSRP’s portfolio comprises globally renowned and fast-growing quick-service restaurant brands operated through master franchise agreements. These include Burger King in Italy, Belgium and Luxembourg, and Dunkin’ in France, alongside proprietary concepts such as Quick in Belgium and Luxembourg, O’Tacos, G La Dalle, Chopstix and Johnny’s Burger.
Designed for high-traffic locations, QSRP’s formats combine speed of service, operational efficiency and strong digital integration. Its adaptable brand concepts allow for reduced or customised menus tailored to local market needs, ranging from value to premium products. The offers are also adapted for the different dayparts, including breakfast.
The group’s high-quality grab & go offer features products designed for on-the-move consumption.
Developed in response to shifting consumer expectations, QSRP’s concepts offer fast, affordable and tailored dining experiences, with several brands halal-certified to support inclusivity across its diverse European markets.
QSRP integrates brand strategy, shared infrastructure and digital capability with local expertise, operating more than 1,500 points-of-sale across retail parks, city centres and malls, as well as travel retail locations, by the end of 2024.
Focus on France
France has emerged as a key growth market for QSRP, which is rapidly expanding its quick-service restaurant portfolio through the launch of Dunkin’, the acquisition of G La Dalle and upcoming plans for Chopstix, beside the most known brand O’Tacos – now fifth in consumer awareness in France.
The group’s master franchise agreement with Inspire Brands to introduce Dunkin’ to France last year marks its entry into the fast-growing, yet underpenetrated coffee and bakery segment, supported by strong local café culture and demand for fast-casual dining.
With a wide variety of coffee and hot and cold beverages, Dunkin’ France blends global brand appeal with local taste, offering 100% Arabica coffee roasted in Normandy and a menu of its popular donuts, viennoiseries and savoury items suited to French consumers.
QSRP opened France’s first Parisian Dunkin’ flagship in June, followed by a franchise-operated site at Gare Saint-Lazare and another two stores recently launched. Early results show strong footfall and digital engagement, with further expansion planned across key travel retail hubs, including train stations and airports.
The Asian-inspired quick-service restaurant chain Chopstix highlights its bold design, digital engagement and a dual-brand format that shifts from Breakfast Box to Chopstix through the day.
With over 150 outlets across the UK and Ireland, and presence at London Luton Airport and Bucharest International Airport, Chopstix leads the Asian-inspired quick-service restaurant segment with fast, fresh and customisable noodle dishes for dine-in and delivery.
QSRP is preparing to introduce Chopstix in France amid rising demand for affordable Asian cuisine. The group is securing locations, adapting menus and building brand visibility, leveraging its international experience to replicate Chopstix’s success in the UK.
France is central to QSRP’s expansion, where flagship brands Dunkin’ and Chopstix are leading the next phase of growth. This is bolstered by the strong performance of O’Tacos, which now exceeds 400 locations, and the rapid expansion of G La Dalle, showcasing QSRP’s ability to adapt global concepts and drive performance across markets. 
