SINGAPORE. Changi Airport Group has partnered with the Peanuts franchise to launch a sports-themed family engagement campaign across its terminals during the June school holiday period.
Running from 29 May to 12 July, the takeover transforms areas of Singapore Changi Airport into immersive Peanuts-inspired sporting playgrounds, featuring Snoopy and his siblings Belle, Andy, Spike, Marbles and Olaf.
A five-metre-tall Snoopy installation at Terminal 3 Departure Hall is the campaign’s star attraction and features the beloved character kicking an oversized football.
Surrounding displays showcase Snoopy’s siblings playing sports from rugby to track and field, offering a series of interactive photo opportunities for travellers.
A nearby pop-up store offers Peanuts merchandise including apparel, bags, plushies and homeware as well as other items featuring Belle, Andy, Spike and Marbles.
Three additional pop-up stores, each with a different theme, are located in T3 Basement 2 and T2 Level 2.
Families can also visit the Peanuts Summer Sports Park in T3. The indoor adventure playground features climbing structures, slides, trampolines, ball pits, a train track and sand play areas.
Access is available from S$5 (US$3.92) with a minimum spend of S$50 (US$39.20) or S$80 (US$62.75) in supermarket purchases in a single receipt at participating outlets or with a minimum spend of S$50 in a single receipt using Mastercard. Direct ticket purchases also offered through the Changi App for S$15 (US$11.76).
Additional photo opportunities have been introduced at T3 Basement 2, where visitors can explore Snoopy’s Locker Room. Here, travellers can interact with themed sporting displays and test their football skills at an adjacent goalpost installation. Visitors can also browse and purchase Peanuts merchandise at the pop-up shop in the same area.
Pickleball-themed photo zones featuring Snoopy and Woodstock have been incorporated into a playful floor sticker zone near the food kiosk area at Basement 2.
On 6, 13, 20 and 27 June, travellers can head to ST3PS for a chance to meet Snoopy, Charlie Brown and Lucy. Families can redeem a complimentary Meet and Greet Photo Pass with a minimum spend of S$50 (US$39.20) or S$80 (US$62.75) for supermarket purchases.
In addition, Changi Airport has introduced a range of exclusive Peanuts-themed ‘premiums’ (gifts) for a minimum spend. Mastercard users who spend S$50 in a single transaction can purchase one Changi-exclusive Peanuts premium and receive a complimentary Patch-a-Name pouch.
The gifts include a Plushie Reusable Bag in Charlie Brown, Woodstock and Olaf designs; a Mini Multiway Backpack; an Umbrella with a Waterproof Pouch in two designs; a Sports Towel Set; as well as a set of three scrunchies.
Changi Rewards members with eligible spending can also redeem the Peanuts premiums at a special Members Price, starting from 900 Changi Rewards points on the Changi App.
In addition, Changi Rewards members can access exclusive photobooth experiences, redeem daily printouts and earn rewards through participation in Cappyworld, the airport’s gamified mobile platform. Members are invited to collect all four printout designs and spot their snaps on the Hall of Fame digital board.
Members can also redeem an exclusive Changi Rewards x Peanuts Yashica 35mm disposable film camera with 4,900 points (worth S$24.50/US$19) with no minimum spend. The camera is available in two designs on the Rewards Catalogue.
An iShopChangi-exclusive Peanuts cabin luggage is available to purchase at S$40 (US$31.37) for a minimum spend of S$120 (US$94.12) on the app.
The campaign extends into the digital space through the return of Cappyworld, the Changi App’s exclusive gamified platform for Changi Rewards members.
This year’s edition takes players on a summer-themed adventure featuring a series of interactive missions, mini-games and hidden rewards, with appearances from the Peanuts characters in challenges such as Beach Ball Bingo and Seaside Match.
Participants who complete missions can win prizes, including a voyage onboard the Royal Caribbean Navigator of the Seas, alongside flight and hotel vouchers from Trip.com among other rewards.
The Beach Ball Bingo game also offers exclusive Peanuts-themed merchandise, including an All-purpose Dumpling Bag and Reversible Tote Bag available in two designs.
Daily check-ins earn Changi Rewards points, redeemable against products and experiences through the Rewards Catalogue. ✈
