INTERNATIONAL. Rémy Cointreau Global Travel Retail (GTR) has announced the appointment of three key members to its marketing team.
Pauline Moniez joined the company in January as Trade Marketing Manager responsible for the Russian Standard vodka brand, which has been distributed in duty free and travel retail by Rémy Cointreau GTR since October 2009.
Moniez is a graduate of the Lille IAE and has a Masters in Marketing. She has over five years’ experience in operational and commercial marketing of which four were spent with Beiersdorf/Nivea.
Moniez is based in Paris and reports to Rémy Cointreau GTR European Director Matthew Hodges.
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Rémy Cointreau GTR gets a marketing boost from (left to right) Pauline Moniez, Noémie Losfelt and Laetitia Letellier |
Noémie Losfelt joined Rémy Cointreau GTR in February as Trade Marketing Manager (Europe East and North) with responsibility for Germany, Switzerland, Russia, Turkey and Eastern Europe.
An ESSEC Business School graduate, Losfelt completed further studies that took her to Milan and Singapore before entering the luxury cosmetics industry, firstly with Dior Parfums as Assistant Product Manager then at Guerlain as Care Products Manager. From there she moved into wine and spirits as Assistant Product Manager in the marketing team for Champagne Krug.
This month Laetitia Letellier joins the team as Trade Marketing Manager (Europe West and South) with responsibility spreading from the UK to Benelux, France, Spain and Italy.
On graduating from the ESSCA Business School, Letellier studied in France and Italy. She more than two years experience in Public Relations and Marketing, first with Chopard in London and then with Van Cleef and Arpels in New York.
Both based in Paris, Letellier and Losfelt will also be supervising several pan-European projects and will report to Rémy Cointreau GTR Marketing Manager Laurent Cosson.
Rémy Cointreau Global Travel Retail Managing Director Peter Sant said: “Remy Cointreau GTR is marketing and distributing an impressive portfolio of premium and super-premium brands in the diverse duty free markets of the world.
“Over recent years we have developed exciting promotional strategies for each of these brands – Heart of Cognac, Cointreauversal and Piper-Heidsieck Le Rituel for instance – and we will continue to educate and excite our consumers in this way. Our new team members will be pivotal in developing activations and marketing initiatives appropriate to their allocated region within these overall themes.”
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