US. Rémy Cointreau Global Travel Retail and Russian Standard Vodka last month launched their first major duty free promotion for the premium vodka in key airports in the US.
Working with luxury travel retailer DFS, they mounted a high-profile launch with brand promoters and visual displays in frontline stores at Los Angeles International Airport, San Francisco International Airport and New York JFK International Airport.
Russian Standard Original and Russian Standard Platinum are featured in the high visibility promotion, which will run for two months with an ongoing shelf-promotion in the months that follow.
The visuals on the billboards and light-box advertising displays focus on the heritage and authenticity of Russian Standard Vodka.
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The Russian Standard Vodka promotion takes centre stage in DFS at San Francisco International Airport’s Terminal A |
Russian Standard Vodka Commercial Director Global DF & APAC Walter Kooijman said: “The cooperation that we received from DFS in the preparation of this promotion was excellent.
“We are delighted to report that the whole exercise is proving to be a great success – travellers are taking a very keen interest in the brand; there is a lot of excitement around the concept and sales in the first four weeks of the promotion were impressive.”
DFS Merchandise Manager Spirits Jennifer Tokunaga added: “We are pleased to partner with Rémy Cointreau Travel Retail Americas to launch Russian Standard Vodka in our North America stores. There has been much support from Rémy Cointreau with powerful visuals, promoters and a clear promotional offer, all which will ensure a successful launch. We look forward to the growth of the brand.”
Rémy Cointreau Global Travel Retail will be present at the TFWA World Exhibition (Stand number: Marine Village Foyer 1A) in October.
For trade enquiries, contact Laurent Cosson, Rémy Cointreau Global Travel Retail, tel: +33 1 44 13 45 29, e-mail: laurent.cosson@remy-cointreau.com; or Pauline Moniez, tel: +33 1 44 13 44 12, e-mail: pauline.moniez@remy-cointreau.com.
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