Rémy Martin has moved swiftly to secure what it claims to be the most premium location in the new S4 boarding satellite, which opened earlier this month at Paris Charles de Gaulle Airport.
The company has unveiled a dedicated Maison Rémy Martin shop-in-shop; it is the only spirits company to be showcased prominently in the flagship store.
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The 8sq m Maison Rémy Martin shop-in-shop at Paris CDG S4 |
The shop displays the full range of Rémy Martin Fine Champagne Cognac travel retail expressions including Rémy Martin Centaure de Diamant, the Premier Cru collection and – the pinnacle of the range – Louis XIII.
The look and feel of the 8sq m shop-in-shop is based on the premium designs used for Rémy Martin display and merchandising units elsewhere in the CDG terminals, and in key travel retail outlets worldwide, to create a brand signature which is instantly recognisable around the world.
Two digital film screens and a touch screen form an integral part of the display, which educates consumers on the heritage and delights of Rémy Martin, and introduces the brand’s travel retail range.
At peak times a trained promoter conducts tasting sessions to allow consumers to experience for themselves the “depth and complexity” of Rémy Martin Cognac.
Matthew Hodges, Marketing and Business Development Director GTR, Rémy Cointreau, praised the initiative: “We have been very pleased with the way Aelia and Aéroports de Paris (AdP) have worked with us to create a stylish and spacious display in T2-S4 that reflects the premiumness of the Rémy Martin brand. With thousands of passengers flowing through this satellite every day, it was worth investing in a top-notch display that presents an excellent platform for Rémy Martin Cognac.”
Philippe Lanusse, Senior Buyer for Wines, Spirits and Champagne added: “We are delighted with the Rémy Martin branded area that entirely supports the luxurious look and feel of the store within terminal S4. It has been an exciting project to develop this unique and bespoke area. The results of this partnership look spectacular and truly offer an innovative and informative approach to the Cognac connoisseur.
“The Rémy Martin products offer the S4 passenger an extensive selection of premium French Cognacs ranging from Rémy Martin VSOP 1 Litre, to the majestic and exquisite Louis XIII available in 70cl or 1.5 Litre. I have no doubt it will be a huge success and is a perfect addition to this flagship store.”
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