FINLAND. Finavia has unveiled ten retail concepts at Helsinki Airport with a focus on homegrown brands including Ruohonjuuri, Viaminnet and Lumene.
Helsinki Airport Director of Commercial Services at Finavia Nora Immonen said: “We are proud that so many Finnish brands are represented at the revamped Helsinki Airport. For us, it is important that Finnish work and know-how can shine on the international stage.”
The openings took place amid the continued recovery of passenger traffic at the airport. It registered 10.3 million passengers in the first eight months of 2023, with 89% travelling on international flights.
Other Finnish brands added to Helsinki Airport’s retail line-up include eco shop Ruohonjuuri, Moomin Shop and Kankurin Tupa souvenir and Christmas shops. Jewellery and design specialist Viaminnet and cosmetics brand Lumene have also opened stores at the airport.
The openings are expected to generate a total of 70 new jobs at Helsinki Airport.
Most of the shops are located in the new experience area, which will be completed on the site of the airport’s former departures hall.
Immonen added: “Finnish architecture, design using wood and unique brands will make the area an exciting meeting place at the heart of the gate area. The completion of the area is the culmination of Finavia’s historic development programme at Helsinki Airport, which will end in the autumn.”
Boosting the retail offers at Helsinki Airport, Relove unveiled its café and shop concept, making it the world’s first second-hand shop at an airport, according to Finavia.
Immonen said: “We continuously develop our offering by following trends and the wishes of passengers. Helsinki Airport recently won an award for being the best airport in Europe in its size category, which is a great achievement and an indication that the changes we have made suit our customers’ preferences.”
Other new shops at Helsinki Airport include Normal, a shop selling everyday products, as well as international fashion brands Ferragamo, Jimmy Choo and Chloé. ✈
