ROCKS Whiskey Chilling Stones – the innovative brand inspired by an old Scottish tradition – has secured a listing with Hong Kong-based Greater Bay Airlines.
As reported, ROCKS Whiskey Chilling Stones specialises in granite stones which are an alternative to adding ice to spirits. The brand is targeting growth in travel retail, with its latest listing marking its debut in the channel in Hong Kong, China.
The Original Rocks pack, which features in Greater Bay Airlines’ Onboard Retail offer, offers six granite chilling stones in a wooden storage and presentation tray.
According to ROCKS Founder Quentin Depigny, the brand’s partnership with Greater Bay Airlines aims to enable cross-selling opportunities with the wines & spirits category.
“This collaboration is a key milestone for the brand as we are very pleased to introduce our products to the Hong Kong market and beyond in partnership with rapidly growing Greater Bay Airlines,” he said.
“Distribution onboard will allow us to reach new customers across China and the Southeast Asia region but also Japan and South Korea. It’s a privilege to present our products to more travellers and I believe that the Greater Bay Airlines team has very well implemented our ROCKS product strategy as well as shared our gifting vision.”
Depigny underlined the brand’s expansion strategy in travel retail. “We are excited to announce this new listing already so soon in 2024 and see great potential with the customer base of Greater Bay Airlines,” he added. 
