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Rotary Evolution watch, dubbed “two faces in one” |
Worldclassbrands, which represents The Dreyfuss Group’s Rotary watches in the Americas travel retail market, will showcase the Swiss brand’s latest innovations at the 2012 IAADFS Duty Free Show of the Americas next week (Worldclassbrands booth number 732).
Explaining the decision to appoint Worldclassbrands as its official travel retail agent, The Dreyfuss Group International New Business Manager Martin Lovatt told The Moodie Report: “The Americas have been of interest to our company for some time. Although our international team have an excellent understanding and appreciation for the travel retail market, they are based in the UK, Europe and the Middle East.
“We felt that it was vital to partner with a US-based travel retail agent, someone who could provide local market support to our clients.
“Although it was tempting to launch Rotary at the IAADFS show in 2011, we decided to wait until the correct infrastructure was in place – after all, failing to plan is planning to fail!”
Lovatt added: “The Dreyfuss Group is extremely excited about joining forces with Worldclassbrands. Lenny and his team have a wealth of experience and an excellent reputation within the travel retail industry not just in the US but around the world. The team is fantastic and they all have a passion for the business and the brands they represent.”
Said Worldclassbrands President Lenny Di Cristofano: “At Worldclassbrands, we strive to provide our customers with an abundant selection of exceptional brands priced to offer tax and duty free savings. We are proud to add The Dreyfuss Group (Rotary brand) to our family of world-renowned brands and look forward to supporting its efforts to develop in the travel retail/duty free and inflight market.”
Leaders in their respective industries
Rotary signed Worldclassbrands as its official travel retail sales agent in December 2011. “Like Rotary, Worldclassbrands is a leader within its industry,” Lovatt continued. “With over 20 years’ experience, it delivers brands to over 50 major airlines, the cruise industry and more than 400 individual duty free locations. Its extensive customer base is supported by Lenny’s team of Area Managers.
“The Area Managers are responsible by region and work very closely with their after sales staff to provide exceptional service to each customer.
“Worldclassbrands prides itself on its special duty free pricing, synergistic product lines, timely delivery and outstanding service – the exact qualities we were looking for in a partner.
“Initially, Worldclassbrands’ key focus will be the travel retail sector in North and South America, Latin America and Canada; we are also exploring opportunities to join forces in Asia too.”
Lovatt observed: “Although Worldclassbrands have only officially been our agent since December, the progress has been remarkable. Listings have already been secured with airlines including Air Canada, United Airlines, Dragonair, Air Macau and China Airlines.
“Several of our airline partners are reporting excellent sell-through, in fact we are regularly featuring in the top three for watch sales.”
Lovatt added: “We have also held a number of meetings and are in advanced negotiations with major airport and cruise ship operators in the Americas.”
Products on display at the 2012 IAADFS show
Evolution (ELS00012/TZ2/06/21): The Rotary Evolution range is described as a family of new and innovative timepieces. Swiss-made, lifetime guarantee, leather straps and sapphire glass are among the features that make up the high specification of an Evolution watch. “Two faces.. two times.. one watch,” said Lovatt.
Aquaspeed (GS00100/04/BRN & AGB00013/C/04): Rotary Aquaspeed is a range of contemporary sports watches, aimed at those looking for a robust yet stylish timepiece. Featuring professional instrumentation such as chronographs and circular slide rules, these models are designed to be practical as well as chic. All Rotary Aquaspeed models are waterproof and benefit from the Rotary lifetime guarantee.
Rotary: From popular, traditional designs to the more contemporary, the core Rotary range offers something to suit everyone at an affordable price, according to Lovatt. All the watches benefit from the company’s waterproof specification and lifetime guarantee.
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Two Aquaspeed waterproof sports models, both carrying the Rotary lifetime guarantee |
About The Dreyfuss Group
The Dreyfuss Group is a fourth-generation Swiss watch manufacturer that aims to produce high quality watches at affordable prices. The company is the first Swiss watch manufacturer to offer waterproof watches with a lifetime guarantee. Brands in the group’s portfolio are Rotary, Dreyfuss & Co and J&T Windmills.
For details, contact Martin Lovatt, International New Business Manager, The Dreyfuss Group, tel: +44 207 434 5505, fax: +44 207 439 7842 or e-mail MartinL@rotarywatches.com Visit www.rotarywatches.com, www.dreyfussandco.com, www.jandtwindmills.com
Worldclassbrands can be contacted on tel: +1 847 518 1600 or e-mail info@worldclassbrands.com Visit www.worldclassbrands.com
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