UK. The Bowzers and Meowzers soft toy range will be a highlight of Russ Berrie’s stand at TFWA World Exhibition at Cannes next month (Stand: Blue Village D3).
The collection, exclusively designed for Russ Berrie by US artist Debbie Carman, is said to offer a whimsical take on pet ownership. Three styles of cats and three types of dogs are available, including Maximum the Cat and Shewdalootie the Dog. Each character comes in two sizes with a backpack clip. The range features pet accessories, such as bowls, dog leads, fridge magnets, mugs and wallets. Travel retail price is from US$5 to US$30.
Russ is also introducing a range of Understatement Mugs, featuring a humorous drawing on the side and a joke punchline on the base. Examples include “All men are animals”¦ some just make better pets”. Retailing at US$5, the concept is available as a floor-standing display (pictured right).
Also making their debut at Cannes will be Chubby Chums (pictured above), a fun collection of animals with a whimsical look to appeal to younger children. Prices range from US$5 to US$20.
Other lines on display will include new scented animals, Alice’s Bear Shop collection, and Peepers.
Trade enquiries to Garry Stoner, Director Duty Free Sales, tel: +44 2380 527440, or email gstoner@russberrie.com
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