Italian eyewear house Safilo Group has secured an early renewal of its exclusive global licensing agreement for the eyewear collections of Hugo Boss. The contract will run until December 2030.
Safilo Group has held the exclusive licence for the design, manufacturing and distribution of Boss and Hugo eyewear collections since 2006.
Safilo has helped the expansion of Hugo Boss in the eyewear category “with high standards of quality, cutting-edge design, a distinctive selling proposition and a robust distribution network spanning all regions”, the company noted.
Safilo Group CEO Angelo Trocchia said: “We are delighted to early renew our partnership with Hugo Boss, a highly valued partner for Safilo, and representing an exceptional asset in our portfolio. I am glad that in just a few years we will celebrate the 20th anniversary of our partnership, which began back in 2006.
“The remarkable rebranding of Boss and Hugo in the last two years, fully embraced and executed by Safilo in the eyewear collections, paves the way for a bright and successful future of the brands in all our markets and distribution channels.”
Hugo Boss AG CEO Daniel Grieder added: “Our CLAIM 5 growth strategy is broad-based. We want to grow across all regions, touchpoints and brands, as well as in all product areas. Safilo perfectly supports our growth in the eyewear segment and is a key player in the industry with high-quality standards and a strong distribution network worldwide.
“We are excited to continue the successful and long-term partnership with Safilo and are convinced that we have the right partner at our side to leverage the full potential of Boss and Hugo in the global eyewear business.”
The extended partnership will allow Safilo to continue to secure market share with Boss eyewear through what it describes as a unique and compelling product offer.
Hugo, which accounts for a considerable share of Hugo Boss’ eyewear business, also plans to extend its reach within the Gen Z target group, leveraging its distinctive product proposition and a consistent go-to-market strategy. ✈
