Leading eyewear company Safilo and luxury Italian fashion and design house Missoni have announced a five-year global eyewear licensing agreement.
The agreement covers the design, manufacturing and distribution of sunglasses and optical frames for the Missoni and M Missoni brands. The deal is renewable at the same conditions up to 2029.
Safilo said the new collections will be released in January 2020 and accompanied by an extensive digital campaign.
A similar license existed between the two Italian companies in the 1980s.
Safilo Group CEO Angelo Trocchia commented: “The Missoni and M Missoni brands are such a perfect fit in our portfolio. We share with these iconic Italian brands the same values of visionary design, tradition, and excellence in manufacturing.
“At Safilo we can furthermore draw on our extensive archive, rich in inspiration thanks to our previous collaboration, thereby ensuring forward momentum to further support the brands’ global distribution and important business development for both our companies.”
Missoni Group Chairman and Creative Director Angela Missoni said: “We are honoured and proud to be working with Safilo once again. It represents a reunion of sorts as Safilo was our first eyewear licensee in the ‘80s.
“Safilo is an Italian manufacturer that has a long tradition and strong expertise in its craftsmanship. From a creative perspective, I’ve always loved this product category and cannot wait to see all the diverse elements of the Missoni style developed in this new eyewear collaboration.”
Industrial Partner of FSI and Vice-Chairman of Missoni Michele Norsa added: “It’s an important partnership that contributes to our goal of adding further value to the brands, while giving a tangible boost to our business plan development, widening its potential of growth.
“With Safilo and the new eyewear collections, Missoni reinforces its brand position in the fashion and luxury industry with a global reach and well-articulated product range that appeals to worldwide consumers.”
