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Italian producer Safilo Group is to create eyewear collections for Estée Lauder-owned beauty brand Bobbi Brown, promising a fresh, innovative approach to interpreting eyewear.
The licensing agreement, which covers the design, manufacture and distribution of optical frames and sunglasses, will run until 31 December 2018.
The first collection will make its debut in Spring 2014.
The brand’s founder and chief creative officer Bobbi Brown said: “As a make-up artist, I have looked at women’s faces for over 20 years and believe that my beauty expertise will translate naturally into eyewear, identifying the best silhouettes and colours for a woman’s face shape, skin tone and lifestyle.
“This is a new, innovative approach to interpreting eyewear.”
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Safilo Group CEO Roberto Vedovotto added: “We are very pleased to announce this new partnership with Bobbi Brown, a make-up industry maverick who believes that beauty isn’t about looking perfect, but about celebrating a woman’s individuality.
“We want to replicate the huge success Estée Lauder is having with this brand by translating into her new eyewear collection a modern but classical feel designed to enhance a woman’s own innate beauty.”
About Safilo Group
Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Banana Republic, BOSS, BOSS Orange, Bottega Veneta, Céline, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, MaxMara, Max&Co, Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger. Visit www.safilo.com
