Scorpio Worldwide will be highlighting its enhanced Aviator range of watches, Daisy Dixon timepieces, jewellery brand Pierre Cardin and new accessories from Skross at next month’s TFWA Asia Pacific Exhibition (stand D9, basement 2).
In response to the “huge success” of the Aviator F Series Vintage Collection, which launched at last year’s TFWA World Exhibition, Scorpio has added additional designs which aim to give it a broader appeal. The Aviator F Series also now features more traditional chronograph pilot watches.
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The enhanced Aviator range aims to further strengthen Aviator’s position as the number one inflight watch brand, said Scorpio | |
Scorpio Worldwide Chairman Stuart McGuire commented: “The Aviator range has seen a number of upgrades and extensions over the years, this is to ensure that we are constantly providing our customers with designs that are on trend, and emulate what is currently on the high-street. The Vintage Collection has already proven to be popular with our customers, so we are confident that the new additions to the range will only add to this.”
According to Scorpio Worldwide, since its launch at last year’s TFWA World Exhibition, Daisy Dixon has achieved listings throughout Europe and the Middle East on airlines such as easyJet, Thomson, Air Arabia, Virgin, Etihad, Thomas Cook Scandinavia, KLM, Air Austral, and Oman Air.
The range of inflight exclusive Daisy Dixon watches has been updated to feature several new styles, new materials and designs. Featuring specially designed inflight packaging, watches come with either a matching half bangle, or two changeable straps. Its floral and polka dot theme watches are also still available.
Scorpio said Daisy Dixon “caused quite a stir” in Cannes thanks to its range of beautiful designs, high quality materials, and impulsive price points |
“The feedback we received when Daisy Dixon was first launched in Cannes was astonishing,” commented McGuire. “We knew it was going to go down well, but now we are thinking that this brand could really push the ladies’ watch market to a whole new level.
The brand is completely different to anything else you will find in the channel, which makes it very appealing to a lot of our customers. We have always taken pride in releasing brands that are unique, innovative, and appealing to travellers, and Daisy Dixon ticks all of those boxes.”
Scorpio Worldwide will also present a selection of Timberland’s bestselling watches. According to Scorpio, the collection sits at a lower price point than those that are found in the domestic market, but still provides consumers with the same quality and detail.
For Pierre Cardin, Scorpio will introduce men’s and ladies watch sets which have a Nato strap design. The brand’s jewellery and watches sets have also been revamped to include more striking colours and traditional designed pieces.
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Adding sparkle to Scorpio’s product offer are the refreshed Pierre Cardin ranges (left). New products from Skross mark a new direction for the brand, which Scorpio says it is “hugely supportive” of | |
A range of Pendant and Earring Sets and newly designed individual pieces will also be on show in Singapore.
For electronics, Scorpio will spotlight the world’s smallest 3-pole travel adapter from Skross as well as power banks and Skross Buzz, a charge and sync alarm cable.
“We’ve been the exclusive inflight distributor for Skross for over ten years now, and it has grown into a very successful partnership. These new products are expanding what the brand has to offer to the market, so we are delighted to be a part of this,” added McGuire.
